- Understand the business problem
- Define all stakeholder and users
- For each 2, define needs, desires and problems
- For each 3, define solutions
- Look at existing solutions and compare with 4
- Prioritize solutions in 4 and 5
- Understand trade-offs
- Add magic
- Define product from 6,7 and 8
- Verify if product in 9 addresses everything in 1 to 6
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