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A business model explained in 20 words

Now I don’t know a great deal about business the way MBAs do. But I know a thing or two about startups. So I’ll tell you what a business model is.

Against the backdrop of the thousands of articles that pore over what a business model is, here’s what is simplest to understand.

  • Who will pay?
  • How much?
  • How many of them are there?
  • How often will they pay?
  • For how long?

I’m super-tempted to attach jargon like customer-segment, market, retention, blah blah to each of the items above. But I won’t. That’s the whole point.

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